Can I apply different guidelines to Influencer/Creator content?

Yes, you can set up different guidelines for different content types (e.g. Brand or Creator content).

Guidelines based on Content Type can be set for both In-Flight and Pre-Flight creatives:

  • In-Flight creatives: The Content Type is programmatically determined based on the ad setup and whether a creator content flag was used when running the ad. At this time, In-Flight Content Type can only be determined for Meta and TikTok due to limited information shared via platform APIs.
    • Meta → this means setting up the ad as a Partnership Ad
    • TikTok → this means setting up the ad as a Spark Ad
  • Pre-Flight creatives: The user submitting a creative for Pre-Flight evaluation will need to specify whether the ad is Brand or Creator content.

To create or update rules based on a content type, please reach out to your Account Team or email support@creativex.com.

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