Please note the feature below is only available for users who have Admin permission.
Creative hypotheses are zero-weighted guidelines that measure prospective rules without impacting your Creative Quality Score.
How do I set up creative hypotheses?
Admins users can first establish your organization’s creative hypotheses during onboarding. They can also make changes at any point afterwards. To create, adjust or add to your hypotheses, please get in touch with your customer success manager or reach out to us.
Where can I view my organization’s creative hypotheses?
You can view the results from these guidelines across CreativeX under sections marked as Hypotheses.
- Explore the aggregate adoption of creative hypotheses across your In-Flight content
- Understand the adoption of creative hypotheses by asset under the Creatives page
- Dispute results for Hypotheses using the Report Error tool.
- Discover the adoption of creative hypotheses on upcoming assets from the Pre-Flight Scorecard
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