What are Rule definitions, and why are some separated as a unique Rule?

Rule definitions specify the criteria that must be met in order for a creative or post to pass a rule.

A rule may either have one singular definition or it might have multiple definitions depending on the type of Rule in place and its objective.

Rules with Single Definitions

All results from a Rule will be binary i.e. TRUE or FALSE. A Rule with a single definition fulfils one goal via a single method of detection. An example of this would be;

• Is there Audible Sound in my video?

In this example, the CreativeX definition would be Video contains a sound file with any audible sound. As we're checking for the presence of audible sound and not a specific sound(s), such as a car horn, or a specific jingle this means that we only require one definition to achieve the desired goal. If we were tracking for specific sounds, then we would specify a series of unique rules, one for each sound.

Rules with Multiple Definitions

Rules with multiple definitions have one outcome but might have more than one route to that outcome. Examples include:

• Is there a specific Call-to-Action (CTA) in my creative?

CreativeX can detect specific phrases using Optical Character Recognition (OCR). We can track this specifically for each market, brand or even objective (Facebook, Instagram only) due to the fact that each could have specific phrases and/or require that CTA detection is made in one or more languages. 

Because of this variation, we would code a unique definition for each scenario so that only relevant phrases are looked for and approved.

This allows us to be much more specific with the results and provide more detailed and/or accurate tracking. See here for more information about rules.

• Has my creative been set up to use the correct Aspect Ratio?

Each Channel i.e. Facebook, Instagram, YouTube and format, Image vs Video have different Aspect Ratio requirements. So, although the answer to the question is binary the method of determination is not. 

Each platform might also have different requirements based on placements or campaign objectives so CreativeX can code a guideline with multiple definitions to look at the requirements for each possible scenario. For example:

Facebook Newsfeed - Aspect Ratio

1:1, 4:5 and 9:16 are acceptable aspect ratios for Images for a Facebook Newsfeed post.

4:5 and 9:16 are acceptable aspect ratios for Video content for a Facebook Newsfeed post.

As you can see, because the requirements are different based on the context and/or type of post, a unique definition can be used as part of the overall Rule. 

Posts and channels are varied, and as such so is the method of tracking and analysis. CreativeX uses both Singular Rules and Rules with Multiple Definitions as it affords you a much clearer breakdown of how your content is being produced and is performing. So, rather than stating that specific criteria is (un)acceptable for the channel as a whole you can focus in with more detail and avoid applying checks to content where it might not be relevant.