The lookback period for historical content analysis is set to the same date across the entirety of your organization. That's because creative quality is typically global undertaking and most organizations choose to have the same lookback period so they can compare markets, brands, and platforms across a similar timeline.
Every ad account that is connected to CreativeX will pull in data from the look back date to the present day unless a specific end date has been agreed upon. This is set during your organization’s initial onboarding but can be adjusted if needed.
If the lookback period is adjusted the following will happen:
- If brought forward (to a more recent date), any newly connected accounts will only be assessed from the new look back date, existing accounts will still show content from the original look back date.
- If the date range is pushed back (looking further back in time), then ALL ad accounts will automatically update to this time and pull in additional content, if available.
If you have any questions, please reach out to your customer success manager.