Yes! For Facebook, Instagram and YouTube (Google Ads) you can set rules to be based on a specific campaign objective, such as Brand Awareness or Conversion. For example, if you'd like to only measure the presence of a CTA in Conversion based ads then we can configure a rule to be run only against content that is tied to that objective and no other. In other cases, the criteria against which your content is evaluated can be tweaked specifically to each Objective for a more granular and targeted output. See below for a full list of the campaign objectives we currently support.
Rules that are based on campaign objectives may be applied to both in-flight and pre-flight creatives:
- In-Flight: Campaign objectives are programmatically determined based on the ad setup and the objective selected at the time of campaign launch.
- Pre-flight: The user submitting a creative for pre-flight evaluation will need to specify what campaign objective the ad is intended for to ensure that the correct rule applies. If None or Unknown is selected as the objective, then the creative will be analyzed against a non-specific set of rules that may be more broadly applicable to your content, and based instead only on the brand, market, and/or channel combination they've selected.
Please note that at this time, both In-Flight and Pre-Flight functionality is available for Facebook and Instagram Ads. YouTube Ads (served via Google Ads) can be tested via Pre-Flight only.
If you are interested in creating, or updating, rules based on a campaign objective, please reach out to your Client Success Manager or email email@example.com to find out more.
Campaign objectives supported for Facebook and Instagram Ads (Pre-Flight & In-Flight):
- App Installs
- Brand Awareness
- Canvas App Engagement
- Canvas App Installs
- Event Responses
- Lead Generation
- Link Clicks
- Local Awareness
- Mobile App Engagement
- Mobile App Installs
- Offer Claims
- Page Likes
- Post Engagement
- Product Catalog Sales
- Store Visits
- Video Views
Campaign Objectives supported for YouTube Ads via Google Ads (Pre-Flight):