When you analyze historical content across your organization, you require a synchronized timeline to compare markets and brands accurately. The platform establishes a universal start date for your data retrieval. Let's explore how to customize this lookback period and how timeline shifts affect your connected accounts.
Step 1: Understand the Universal Lookback Period
The system establishes a specific date to begin historical content analysis. This date remains identical across your entire organization. Because creative quality requires a global perspective, this universal date allows you to accurately compare markets, brands, and platforms across a shared timeline. Once you connect an ad account, the platform automatically retrieves data from that exact historical date to the present day, unless you previously established a specific end date at your initial setup.
Step 2: Review Adjustment Impacts
While the system sets this date at your initial launch, your organization can request an adjustment. If you need to alter the timeline, the system applies the data differently based on the direction of your shift:
| Adjustment Direction | Dashboard Impact |
|---|---|
| Move the Date Backward | If you select an older date, the system automatically updates all connected accounts. It retrieves additional historical content to match the new, expanded timeline. |
| Move the Date Forward | If you select a more recent date, the system only applies this restriction to newly connected accounts. Pre-connected accounts will retain their original, older content. |
Step 3: Request an Adjustment
The system secures this specific configuration to prevent accidental data shifts. If you need to alter the lookback period, please contact your customer success manager to execute the change.
Troubleshooting
Did you encounter a roadblock with your historical data?
- Absent Historical Data: If your newly connected account lacks older posts, check your current timeline parameters. Your organization likely moved the date forward, which restricts data retrieval for new connections.
- Mismatched Timelines: If you notice some accounts display older data than others, remember that forward adjustments do not erase past data from original accounts.
Please contact support@creativex.com if you have more questions.