What is the Creative Quality Score (CQS)?
The Creative Quality Score, or CQS, measures an ad’s digital suitability. The CQS is calculated by tracking the presence of statistically validated digital suitability fundamentals, which are the common denominator across the biggest digital online platforms, and serve as the floor for effective digital ads. While this metric provides marketers data at the ad level; the CQR provides the same data at the aggregate level.
What is the Creative Quality Rate (CQR)?
The Creative Quality Rate, or CQR, is the percentage of posts that meet digital suitability standards (posts that achieve a CQS of 100%) across opted-in companies.
Although you might also be tracking your own creative best practices; the CQR represents an industry metric that is standardized across all companies. Your scores are personalized to your company, from selecting the guidelines you want to track to weighing them equally.
Why are my score and guideline adoption rates different than these benchmarks?
Your score and guideline adoption rates are tailored to your company, while the benchmarks are based on industry standards. This difference reinforces the progress you’ve made in developing your own proprietary creative excellence score. For example, you can use this feature to:
- Drive momentum for improving your scores
- See which other fundamentals your industry peers are tracking
- Maintain your advantage & reinforce momentum by highlighting the custom guidelines you're already tracking