Overview
Creative Quality helps marketers track the digital suitability fundamentals that are universal to all digital media platforms. As more media placements emerge, these global, brand-agnostic creative fundamentals help marketers eliminate media inefficiencies ensuring digital suitability. To measure if ads are adopting these fundamentals, marketers leverage the Creative Quality Score, or CQS. The CQS tells marketers if an ad uses the digital suitability fundamentals (for example, sound-off optimization for Meta) to be considered “fit” for the media placement it is being run on. The higher this metric, the better the ad will be setup for success.
Benchmark Reporting
Benchmark Data
These benchmarks are based on CreativeX's Creative Quality Score (CQS). The benchmarks use anonymously aggregated data from our partners' published assets and media spend, and are statistically significant, normalized, and serve as a reliable industry standard. At the start of each quarter, we release the benchmarks for the previous quarter which are frozen from that point on.
Benchmarks Available
- Industry Benchmarks: Compare your company’s Creative Quality Rate & Quality Spend Rate to your industry and others.
- Category Benchmarks: This allows you to compare your brand’s Creative Quality Rate & Quality Spend Rate with its category benchmark within your company and industry.
- Guideline Adoption Rate: Compare with your industry how well your company follows digital suitability guidelines.
Key Metrics
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Creative Quality Rate (CQR):
The percentage of posts that meet digital suitability standards (posts that achieve a Creative Quality Score of 100%) across all CreativeX companies for a selected date range.
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Quality Spend Rate (QSR):
The percentage of spend that meets digital suitability standards (the spend behind posts that achieve a Creative Quality Score of 100%) across all CreativeX companies for a selected date range.