When you launch a campaign, you might notice a typo in your text or an absent button and need to make a quick adjustment. The platform captures specific edits to published advertisements and reevaluates them automatically. Let's review exactly what modifications the system detects and how these adjustments affect your overall metrics.
Step 1: Understand Supported Edits
The system retrieves daily data from the business manager to detect modifications. If you adjust the Post Copy or the native Call to Action (CTA) button, the platform registers this change as a brand new version of the advert. It then evaluates this new version against your active brand rules to ensure perfectly accurate results.
This automated detection allows the platform to:
- Maintain the most accurate post data and evaluations.
- Reward quick corrections (for example, if you forget a CTA button but add it shortly after launch, the system detects the fix and adjusts your score).
- Calculate your Quality Spend Rate accurately based on the exact modifications.
Step 2: Review Metric Impacts
When an advert accumulates multiple versions, the system applies the data differently across your core performance metrics:
| Metric | Impact Description |
|---|---|
| Creative Quality Score (CQS) | The calculation only utilizes the final, most recent version of the post. It ignores all previous iterations to reflect your ultimate creative quality. |
| Quality Spend Rate (QSR) | The calculation incorporates every version of the post ever published. It factors the exact media spend attributed to each specific version to provide a complete financial picture. |
Step 3: Extract Version Data
When you download a CSV report from the Exports tool, the document includes a specific "Version ID" column. This column lists the exact version number that corresponds to the data in each row. You must use this specific ID if you want to manually calculate scores that match your dashboard data perfectly.
Troubleshooting
Did you encounter a roadblock with your updated advert?
- Stagnant Visual Assets: If you swap the actual image or video file on the native platform, the system cannot capture or display the new media. The dashboard will always show the original visual asset, even though the metrics update in the background.
- Delayed Score Updates: Because the system retrieves data daily, immediate edits will not appear instantly. You must wait for the next daily data sync before the new version populates on your dashboard.
Please contact support@creativex.com if you have more questions.