Creative Lifecycle is CreativeX' newest application which helps our marketers optimize their marketing budget by identifying and eliminating cost inefficiencies throughout their end-to-end creative production & media lifecycle. Thanks to our AI & Machine Learning driven asset-matching technology, markets are able to understand where and how core assets are getting localized, activated, and reused.
How does it work?
A core asset is a template asset that is created for markets to use, edit and repurpose accordingly. These core assets will need to be uploaded into the Creative Lifecycle product so that our system can check if they’re being used in In-Flight. This core asset-level data can then be used to power many use cases for your teams, including:
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Measurement of how much content is being used
Discover the Activation Rate: what percentage of core assets are used in digital ads connected to CreativeX. Filterable by brand, market, agency, and more.
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A way to see how hard creative assets are working
Track Reusage Rate: how many ads are built and published from a core asset.
Track Repurposed Rate: how many times a core asset is repurposed into new assets.
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Uncover global and local investment opportunities
Measure how media investment is allocated between globally vs. locally-produced assets.
Isolate the most reused assets and the partners who created them.
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Bridge the gap between creative and media data
Understand how media teams activate creative content.
Benchmark creative agencies by their content’s Activation, Reusage, and Repurposed Rates.