What are core assets and how can I upload them to Creative Lifecycle?

Please see here for a demo video

A core asset is a template asset that is created for markets to use, edit and repurpose accordingly. These core assets will need to be uploaded into Creative Lifecycle so that our system can check if they’re being used in In-Flight. There are several important considerations:

1. Only upload one core asset, don’t upload every adapted version. For example, upload one aspect ratio per core asset.
2. Only upload final assets, which should be part of your final campaign toolkit.
3. Make sure you upload the longest length for videos.
4. Images will be matched to image core assets, videos will be matched from video core assets. If an image has been taken from a video core asset, it will need to be uploaded as an image core asset as well.
5. Upload core assets which are associated with channels that are connected to CreativeX for In-Flight. Please reach out to your client to understand what these digital channels are.

Below is a visual journey of three core assets. In this example, the user has uploaded 3 unique core assets with one aspect ratio per asset.

Core assets uploaded = 3

We can see below that two of the core assets have been activated. An activated asset can be the core asset itself or an adapted version.

Core assets activated = 2

How to upload an asset into Creative Lifecycle

There are two ways to upload a core asset: directly from the Pre-Flight Submissions Page or via the Core Asset Uploader.

1. Upload from Pre-Flight Submissions

This method allows you to push assets that have been evaluated in the Pre-Flight tool directly into Creative Lifecycle. This reduces the number of times you need to upload files and ensures that your core assets have been evaluated for Creative Quality.

1. On the left hand menu, navigate to ‘Pre-Flight’ and ‘View Submissions’. 
   Tip: use the filter function and date selector to find your assets.
2. Click on the three dots on the top tool bar, and click ‘Select Core Assets’.
   See screenshot below.
3. Select the Campaign from the dropdown menu. To create a new campaign, use the 'Core Asset Uploader' method listed below.
4. Assign a Production Partner from the dropdown menu. This should be the partner who created the core assets. If applicable, you can select a Measurement Partner as well.
5. Select ‘Link Assets’.

To check on the Campaigns and the status of your uploads, select 'View Campaigns' from the side menu.

2. Core Asset Uploader

This method enables you to upload files directly from your device into Creative Lifecycle.

1. Navigate to Creative Lifecycle and select ‘Upload Core Assets’
2. Select the Campaign from the dropdown menu, or create a new one for your brand if it doesn't exist.
3. Assign a Production Partner from the dropdown menu. This should be the partner who created the core assets. If applicable, you can select a Measurement Partner as well.
4. To upload a file, drag and drop it into the box or select the upload manually option. You can upload more than one file at a time.
5. Press Submit. Keep in mind that for videos, this takes time to process.

To check on the Campaigns and the status of your uploads, select 'View Campaigns' from the side menu.

What if a core asset was uploaded incorrectly?

If a core asset was uploaded to a campaign incorrectly, you can remove it by going into the campaign itself.

1. Navigate to Creative Lifecycle and select ‘View Campaigns’
2. Select [Campaign Name] >
3. Check the box next to the incorrect asset(s) >
4. Select ‘Edit Selected’ > Choose ‘Delete Core Assets’
5. Press Continue and then Delete. 

The core asset(s) you've chosen and any related data should no longer appear under your campaign or in reporting.

What if I chose the wrong Production Partner for my asset?

If the incorrect production partners have been assigned to a core asset, you can fix it by going into the campaign itself.

1. Navigate to Creative Lifecycle and select ‘View Campaigns’
2. Select [Campaign Name] >
3. Check the box next to the incorrect asset(s) >
4. Select ‘Edit Selected’ > Choose ‘Change Production Partner’
5. Select the Production Partner that you'd like to associate the core asset with
6. Press Update

The production partner will be updated for the core asset(s) you've chosen and any related data should be reassigned to your new selection.

What type of files can be uploaded?

We currently support the following file types:

- MP4

-JPEG

- MOV

- GIF*

- PNG

- AVI

- WMV

- Quicktime