You open an ad, and within a second you either see the product clearly… or you do not. In some cases, the subject feels small or lost in the frame. In others, it fills the screen and immediately tells you what matters. The Tight Framing Guideline exists to measure that difference.
This guideline focuses on how much space your key subject occupies in the frame, especially in the opening moments. It ensures that the most important element appears clearly and prominently from the start.
What the Clear Presence guideline measures
The Clear Presence Guideline checks whether a key focal subject - typically a person or product - takes up a significant portion of the frame in the first few seconds of a video or image.
The goal is simple: make sure viewers can immediately identify what they should focus on.
This matters because a strong focal point:
- Captures attention quickly
- Supports instant brand recognition
- Improves recall of the message
- Reduces distractions from background elements
CreativeX first evaluates this automatically using AI, and may use human review if needed.
Why Clear Presence matters
Viewers often decide within seconds whether to keep watching or scroll past. If the subject appears too small or unclear, the message can get lost.
A tightly framed subject helps:
- Stop scrolling with a clear visual focus
- Create a stronger emotional connection, especially with faces
- Highlight the product without competing elements
- Align with platform algorithms that favor engaging content :contentReference[oaicite:1]{index=1}
In short, tight framing ensures your message lands before the viewer moves on.
How CreativeX scores Clear Presence
CreativeX measures how much of the frame your subject occupies. We use a grid based system to determine the percentage of the frame filled by the creative.
The frame is divided into small squares:
- Each square represents 2.5% of the frame
-
A square counts only if at least 50% of it contains the subject
The subject must fill enough of these squares to meet the required threshold.
For example:
- If the subject fills 15 squares, that equals 37.5% of the frame
-
This level of coverage can meet the guideline threshold depending on the requirement
What counts as the subject
The guideline focuses on a clear, primary subject:
- A person (face or body)
- A product
Important rules include:
- Only one human subject can be measured at a time
- Multiple products can count together only if they overlap visually
This ensures the measurement reflects a single, dominant focal point rather than scattered elements.
Please contact support@creativex.com if you have more questions