When you review a massive campaign rollout, you need to understand exactly how often your team deployed a specific visual asset. The platform groups identical files together to provide a clean overview of your media investments. Let's explore how the system calculates this exact frequency.
Step 1: Locate the Frequency Indicator
Navigate to the Creatives Tab. You will notice a specific number displayed in the top left corner of certain image or video assets. This number reveals the total count of unique ad IDs associated with that exact file. The system deduplicates your visuals. If your team deploys the same file across multiple campaigns, posts, or Pre-Flight submissions, the platform recognizes the match and groups the data together.
For example, a number "8" next to a video indicates that your team utilized that exact file across eight unique ad implementations.
Step 2: Understand the Calculation Rules
The system applies specific logic to calculate this frequency metric. Review these rules to accurately interpret your aggregate data:
| Scenario | Calculation Impact |
|---|---|
| Cross-Platform Implementation | If you launch the same asset on different platforms (like Facebook and Instagram), the system counts each platform as one unique deployment. One ad on Facebook and one on Instagram equals a total count of "2". |
| Paused and Reactivated Ads | If you pause a live ad and reactivate it later, the system does not count it twice. As long as the ad ID remains identical, the platform counts it as a single deployment. |
| Deleted or Deactivated Campaigns | The metric tracks historical usage permanently. The number reflects the total unique times the asset went live, even if you delete or deactivate the campaigns later. |
Step 3: Extract Strategic Value
This deduplication process establishes the unique visual as the core unit for data aggregation. This structure grants you perfect visibility into the exact media spend and performance of each distinct visual your team creates. Most teams deploy the same file multiple times to evaluate different messages or reach diverse audience segments. This aggregate view allows you to measure the overall success of the core visual, regardless of the text adjustments.
Step 4: Sort by Post Count
You can sort the Creatives Tab by Post Count (High → Low) to quickly identify assets with the highest number of posts. This is especially useful when reviewing Creative Quality Rate (CQR), since it helps surface the creatives used most frequently across campaigns.
Troubleshooting
Did you encounter a roadblock with your creative data?
- Inflated Counts: If the number appears higher than expected, remember that deleted or historical campaigns still contribute to the total count.
- Absent Deduplication: If the system fails to group two identical visuals, check the exact file exports. Even a single pixel variation or a one-second duration difference will cause the platform to read them as completely distinct files.
Please contact support@creativex.com if you have more questions.