When you need a quick, actionable view of organizational progress toward your creative excellence standards, the Comparison tool provides exact insights. Let's explore how to configure these dashboard segments and extract the final data for your team.
Step 1: Access the Tool
Navigate to the Reporting section in your side menu and click to expand the options. Select "Comparisons" from the sub-menu. By default, the system loads your Brand and Market data in relation to the Creative Quality Score for the current month.
Step 2: Configure the Segments
You can adjust the exact Date Range to suit your specific analysis. Next, select specific parameters from the "Option 1" and "Option 2" drop-down menus. You can choose from these specific categories to contrast your data:
- Asset Type (Image, Video)
- Brand
- Channel
- Partner
- Market
Step 3: Select the Metric Outputs
Once you establish your core segments, choose the specific Metric Output to measure them against. The system evaluates these comparisons across several options:
| Metric Category | Available Outputs |
|---|---|
| Quality Rate Metrics | Creative Quality Score, Quality Spend Rate |
| Financial Metrics | Quality Spend, Low Quality Spend, Total Spend |
| Volume Metrics | Total Posts |
Step 4: Interpret the Results and Export
The platform uses color codes to help you quickly identify performance extremes. For the Creative Quality Score and Quality Spend Rate metrics, a green box indicates a rate greater than 80%, while a red box indicates a rate less than 50%.
To save this data to your local drive, click the "Download CSV" button in the top right corner.
Troubleshooting
Did you encounter a roadblock with your data comparisons?
- Empty Results: If your comparison displays zero data, expand your Date Range to capture a wider set of campaign performance.
- Absent Exports: If you click the download button and the file fails to appear, check your local browser permissions or your downloads folder to ensure your system allows CSV file transfers.
Please contact support@creativex.com if you have more questions.