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How can I use the "Comparison" tab to analyze my data?

To get a quick and actionable look across your organization’s progress in meeting your creative excellence standards, you can use the “Comparison” tab within the Reporting dashboard.

  • First, find Reporting in the side menu of your dashboard and click to expand the options.
  • Next, select “Comparisons” from the sub-menu or simply navigate here.

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  • By default, the page will first load all of your company's “Brand” and “Market” data in relation to the Creative Quality Score for the current month.
    • You can change the Metric and Date Range to suit your needs.
  • You can make a variety of comparisons, by changing the fields within the “Option 1” and “Option 2” dropdowns. You're able to choose from the following comparison options:
    • Asset Type (Image, Video)
    • Brand
    • Channel
    • Partner
    • Market
  • Additionally, you have the ability to compare these two segments across the following “Metric Outputs”:
    • Creative Quality Score
    • Quality Spend Rate
    • Quality Spend
    • Low Quality Spend
    • Total Spend
    • Total Posts

* For “Creative Quality Score” and “Quality Spend Rate” boxes shaded in green represent rates greater than 80% and boxes shaded in red represent rates less than 50%. *

  • Lastly, to download the information from within the table view, please select the “Download CSV” button on the upper right portion of your dashboard. 

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