When you evaluate brand adherence to global best practices, you need clear metrics to gauge success. The Creative Quality dashboard provides key performance indicators to help you review asset efficiency and media investment. Let's explore these specific metrics and the exact formulas the system uses to calculate them.
Step 1: Review Core Quality Scores
The platform evaluates overall brand health through two primary score metrics:
| Metric | Definition and Calculation |
|---|---|
| Creative Quality Score (CQS) | Represents the proportion of creatives that meet all best practice guidelines. The system displays this as a percentage. For example, if you publish three posts and two achieve a perfect score, your overall brand CQS is 66%. The system calculates the individual asset score by the total number of best practices applied divided by the total number of rules tracked. |
| Average Creative Quality Score (ACQS) | Represents the average score per individual post. The system calculates this by the addition of every individual post score divided by the total post count. |
Step 2: Review Financial Metrics
To connect creative success directly to media efficiency, the dashboard provides specific financial indicators:
| Metric | Definition and Calculation |
|---|---|
| Quality Spend Rate (QSR) | Represents the exact percentage of the total media budget invested in assets that achieve an Excellent evaluation. The system calculates this by the total ad spend on Excellent content divided by the overall ad spend. |
| Quality Spend | Displays the exact real dollar amount invested in those top-tier creatives, rather than a percentage. |
Step 3: Analyze Tier Breakdowns
The Content Breakdown metric categorizes your assets into three distinct classification tiers to visually display your overall health. The system defaults to these exact definitions:
- Excellent: The creative meets all specific guidelines.
- On Track: The creative meets all but one or two rules.
- Needs Work: The creative fails more than two rules.
Note: You can review and customize these exact threshold limits on the Scores page within the Reference section of your dashboard.
Step 4: Evaluate Individual Rule Adoption
The Adoption Rate metric isolates performance for a single parameter. It displays the precise percentage of creatives that successfully pass one specific rule, rather than the entire suite of best practices.
Troubleshooting
Did you encounter a roadblock with your performance metrics?
- Tier Classification Discrepancies: If an asset falls into an unexpected tier, a system administrator likely customized your organizational thresholds. Check the Scores page to verify your specific setup.
- Stagnant Quality Spend: If your Quality Spend fails to display a dollar amount, ensure your connected ad accounts actively report financial investment data.
Please contact support@creativex.com if you have more questions.