When a Google Ads account disconnects from CreativeX, data collection stops. Reports no longer reflect current campaign activity, and your team loses visibility into performance across campaigns.
This guide explains how to prepare your account structure and reconnect your Google Ads account so CreativeX can resume data collection.
Before you begin
Before you attempt to reconnect, confirm that your account structure and access are set up correctly. Most reconnection issues occur at this stage.
1. Consolidate accounts into a single MCC
All Google Ads accounts must sit under a single Manager Account (MCC)
If your accounts are spread across multiple MCCs, you must consolidate them
This setup ensures CreativeX can access all accounts through one centralized structure.
You can find guidance on how to consolidate accounts into an MCC here.
2. Confirm CreativeX access
Grant CreativeX access to your Google Ads accounts
Use the same integrations email address that was previously linked
If the email address changes, CreativeX may not recognize the connection, which can prevent a successful reconnection.
Once your setup is complete, follow these steps:
Step 1: Log in to CreativeX
Access your account using your credentials
Step 2: Open Ad Accounts
Navigate to the Ad Accounts page
Step 3: Find the lapsed account
Search for the relevant Google Ads account
Click on the Account ID to open the account details
Step 4: Update the account status
Navigate to the Status section
Toggle the status from Lapsed to Active
Click Update to confirm
Once complete, CreativeX will reconnect to your Google Ads account and resume data collection.
What to expect after reconnection
After a successful reconnect:
CreativeX resumes data collection from Google Ads
Reports begin to reflect the latest campaign activity
The account status updates to Active
It may take a short period for all recent data to appear.
Troubleshooting
I cannot toggle the account to Active
Check that CreativeX has access to the correct MCC and that your permissions are still valid.
The account reconnects but data is missing
Confirm that all relevant ad accounts sit under the same MCC. If accounts exist outside that structure, CreativeX cannot access them.
I used a different email address for access
Make sure the integrations email matches the one previously linked. A mismatch can prevent reconnection.
I cannot find the account in CreativeX
Check your permissions in CreativeX and confirm that the account still exists in your MCC.
The account still shows as lapsed after updating the status
Try refreshing the page and confirm that access permissions are still active in Google Ads.
Please contact support@creativex.com if you have more questions