Want to know how your creative performance evolves quarter to quarter - or spot when a market starts to slip?
That’s exactly what the Time Period Report is designed for. This report helps you monitor creative trends over time - across brands, markets, channels, content types, and more. It gives you the clarity to act fast and respond to shifts in performance.
It helps answer questions like:
Is my Creative Quality Rate improving quarter over quarter, or is performance slipping in certain markets?
How does digital suitability compare to media investment over time? Is media spend being put behind high-quality creatives?
Which channels or asset types are trending upward in adherence to best practices, and which ones need closer attention?
Watch here for a demo video or check out the step-by-step guide below!
Getting Started
Open the Reporting drop-down and select Time Periods.
- The Default Score filter is applied automatically when you open a new Time Period Report. You can select a different score, or remove the filter to view data across all scores.
If you have In-Flight access, the report defaults to showing your Creative Quality Rate (CQR) month by month.
Adjust the date range at the top of the screen. Options include year, quarter, or month.
This high-level view helps you quickly see whether performance is improving, steady, or slipping.
Uncover What's Driving Results
Break down your data to discover trends.
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Click Setup and use the Group by drop-down to break down results by:
- Ad Format
- Ad Campaign ID, Ad Campaign Name or Ad Campaign Objective
- Brand, Channel, Platform or Market
- Asset Type (video vs image)
- Content Type (influencer vs branded)
- Partner, Creative Agency, or Media Agency
- Pre-Flight Submitter
- Scoring Tiers
- Custom Filters
Change the Visualization Type from Column to Line (Single Metric) or if you want to display multiple metrics in chart, Line (Multi Metric)
Change the Time Period to Half Year or Quarter to change how your data is grouped.
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Click the Metrics drop-down to change or add additional metrics, such as:
- Quality Spend Rate
- Average CQS
- Total Spend, Total Posts, or Total Assets
- Your own custom or third-party scores
*To chart two metrics in a chart, switch the Visualization Type to Line (Multi Metric) and tick the boxes for each metric you'd like displayed.
Refine Your View with Filters
Use filters to focus and uncover insights tailored to your needs.
Click Filter at the top of the report.
Apply filters such as Brand, Channel, Market, Asset Type, or Content Type.
If you have In-Flight access, you can change the Campaign Status: In-Flight filter to Pre-Flight to view your creative data for assets that have been Pre-Flight Tested.
Identify High-Impact Areas
Once you've added in all your segment break downs and filters, sort the table headers below the graph to bring the highest-spend or highest-volume areas to the top—making it easy to prioritize where improvements will have the biggest impact.
Compare Metrics Together
For deeper insights, you can view two metrics on the same chart:
In Setup, change the Visualization Type to Line (Multi-Metric).
Add a second Metric to the metrics list.
Tick the checkbox next to the metric to show in the chart and click Apply.
Why It Matters
The Time Period Report gives you a clear view of creative performance over time. By tracking trends, you can:
Spot early warning signs when performance starts to decline
Correlate spend with quality to optimize efficiency
Benchmark progress over time across markets, brands, or channels
Save & Share Your Reports
All reports on the CreativeX platform can be:
Named and saved to revisit later
Exported as a .CSV for sharing or analysis
Once saved, they’ll live in your My Reports section, where you can easily revisit or duplicate them.
Please contact support@creativex.com if you have more questions.