The Score Report helps you answer a critical question: where does your creative perform best, and where does it need attention?
Instead of reviewing performance in isolation, this report allows you to compare results across brands, markets, channels, and content types. It brings your creative quality, spend, and volume into one place so you can identify patterns and make confident decisions.
If you want to understand which teams, formats, or markets consistently deliver strong results, this report gives you a clear starting point.
What this report helps you analyze
The Score Report focuses on comparison. It allows you to break down creative performance across different segments and evaluate how each group performs against key metrics.
With this report, you can:
- Compare performance across segments such as Brand, Market, or Channel
- Evaluate creative quality alongside media investment
- Identify high-performing asset groups and areas that need improvement
- Spot inconsistencies across teams or regions
This report works best when you want to understand relative performance, not just totals.
Build your report
Start by setting up your report view. This step defines how your data appears and what comparisons you will make.
- Open the Setup panel.
- Select a “Group by” option. Choose how you want to break down your data.
- Choose your visualization type. Switch between bar or column views depending on your preference.
- Adjust the number of columns. This step helps when you compare many segments.
You can group your data by:
- Brand, Channel, or Market
- Asset Type such as video or image
- Content Type such as influencer or branded
This setup step shapes your analysis. A different grouping can reveal a completely different insight.
Select and compare metrics
Once you define your segments, choose the metrics you want to evaluate. These metrics determine what “performance” means in your analysis.
Common metrics include:
- Quality Spend Rate
- Average Creative Quality Score
- Total Spend
- Total Posts or Total Assets
- Custom or third-party scores
You can also compare two metrics side by side.
- Open the Metrics dropdown.
- Select two metrics.
- Apply your selection to display both in the chart.
This comparison helps you answer deeper questions, such as whether higher-quality creative receives more media investment.
Refine your view with filters
Filters help you narrow your analysis to a specific dataset. This step is essential when you want to focus on a particular campaign, market, or asset group.
To apply filters:
- Click Filter at the top of the report.
- Select the dimensions you want to include.
- Apply your selection.
You can filter by:
- Brand
- Channel
- Market
- Asset Type
- Content Type
If you have access to in-flight data, you can also switch between In-Flight and Pre-Flight views to compare live creative with tested creative.
Filters allow you to move from a broad overview to a focused analysis in seconds.
Save and share your report
Once you build your report, you can save it for future use or share it with your team.
- Save your report to revisit it later
- Export as a CSV for further analysis
- Access saved reports in the “My Reports” section
This step helps teams maintain consistency in reporting and track progress over time.
Please contact support@creativex.com if you have more questions