Understand the Core Asset Association Report
The Core Asset Association Report helps you understand how your live campaign activity connects to your core creative assets. It reveals which in-flight assets link to uploaded core assets and which assets operate independently.
This report answers practical questions about creative usage and media investment. Teams often want to know whether global creative travels across markets or whether local teams produce new assets instead. This report brings those answers together in a single view.
What this report helps you analyze
This report allows you to connect, or associate, your in-flight campaign data with uploaded core assets. Once those connections appear, you can compare how global and local creative performs across your campaigns.
Common questions this report helps answer include:
- How much media spend supports assets tied to core assets versus assets without a core asset?
- How many In-Flight posts connect to core assets versus stand alone?
- Do global assets scale across markets, or do local teams produce their own versions?
These insights help creative and media teams evaluate how effectively global assets travel across campaigns.
Understand associated versus not associated assets
The report separates In-Flight assets into two categories: Associated and Not Associated.
| Status | Meaning | Typical Use Case |
|---|---|---|
Associated |
An In-Flight asset connects to at least one active core asset. | Often represents global content adapted for local channels, placements, or formats. |
Not Associated |
An In-Flight asset does not connect to any active core asset. | Often represents locally produced creative. |
If your organization uploads all global content as core assets, this distinction allows you to quickly identify global versus local creative activity.
In this scenario:
- Associated assets represent global creative adaptations.
- Not associated assets represent locally produced creative.
Use segments to filter your analysis
Segments allow you to group and filter your data across key dimensions. These filters help you narrow the report to a specific brand, campaign, market, or asset group.
Core asset segments
| Segment | Description |
|---|---|
Core Asset Brand |
The brand associated with the core asset |
Core Asset Campaign Name |
The campaign that owns the core asset |
Core Asset File Name |
The original file name of the core asset |
Core Asset ID |
The unique CreativeX identifier assigned to the core asset |
Core Asset Measurement Partner |
The measurement partner associated with the core asset |
Core Asset Production Partner |
The partner responsible for producing the core asset |
Core Asset Type |
The format or category of the core asset such as image or video |
In-flight segments
| Segment | Description |
|---|---|
Ad Formats |
The ad format used for the in-flight asset |
Asset Type |
The asset format used in the campaign |
Brand |
The brand associated with the in-flight asset |
Channel |
The distribution channel for the asset |
Core Asset Status |
Indicates whether the asset is Associated or Not Associated with a core asset |
Market |
The market where the asset ran |
Placement |
The placement where the asset appeared |
Important note about segmentation:
If you combine Core Asset Status with a core asset segment such as Core Asset Brand, the entries marked as Not Associated will appear as N/A. This result occurs because those assets do not connect to core asset data.
To view both associated and non-associated assets correctly, apply both segment types in your filters.
For example:
- Core Asset Brand = CreativeX and N/A
- Brand = CreativeX and N/A
Review the report metrics
The metrics in this report fall into three groups: core asset metrics, campaign footprint metrics, and score metrics.
Core asset metrics
These metrics only appear for assets that connect to a core asset. If you filter your report to Core Asset Status = Not Associated, these values will not appear.
| Metric | Description |
|---|---|
Activation Rate |
Total core assets activated divided by total core assets |
Core Assets Activated |
The number of core assets connected to an ad with media spend |
Core Assets Not Activated |
The number of core assets not connected to an ad with media spend |
Core Assets Uploaded |
The total number of core assets uploaded |
Repurposed Rate |
Total unique assets connected to a core asset divided by total core assets activated |
Reusage Rate |
Total ads connected to a core asset divided by total core assets activated |
These metrics reveal how effectively teams activate and reuse global creative assets.
Campaign footprint metrics
| Metric | Description |
|---|---|
Activated Impressions |
Total impressions behind ads connected to core assets |
Activated Media Spend |
Total media spend behind ads connected to core assets |
Ad Formats Activated |
Total ad formats where connected ads ran |
Channels Activated |
Total channels where connected ads ran |
Markets Activated |
Total markets where connected ads ran |
Placements Activated |
Total placements where connected ads ran |
Total Posts |
Total number of in-flight posts |
These metrics reveal how widely your global creative appears across channels, markets, and placements.
Score metrics
| Metric | Description |
|---|---|
Average Creative Quality Score |
The average creative quality score for your organization |
Quality Spend Rate |
The percentage of media spend that supports assets meeting the highest score tier threshold |
Creative Quality Rate |
The percentage of assets that meet the highest score tier threshold |
Preflight Creative Quality Rate |
The percentage of Pre-Flight creatives that meet your organization's default criteria for an Excellent creative |
This section helps teams connect creative quality with media investment and campaign scale.
Please contact support@creativex.com if you have more questions