The Company Overview page shows the number of brands, markets, and unique users that have been onboarded to CreativeX and can be found under the Settings menu.
Through this overview you can find all information related to your organisation including a summary of the following metrics:
- Markets - Number of markets that are onboarded
- Brands - Number of brands that are onboarded
- Companies - Number of companies that have onboarded
- Users - Number of active users
- Spend - The total spend being analysed for all time
- Channels - The number of active channels (platforms) generating data
- Ad Accounts - The total number of Active Ad Accounts (inclusive of those that need reconnecting).
Where can I view market-specific activity (such as the number of accounts connected?)
Under the "Markets" section you can find all market-specific onboarding data. Here you can also filter by market or region and rank by metric, such as the number of accounts connected or total spend per market.
Where can I view performance over time?
The Overview page affords you a high-level overview of Adoption Trends, such as the adoption of CreativeX by market, brand or the total number of posts run through the system.
If you wanted to view this data in a more in-depth way, visit the "Trends" section under Creative Quality where you can view the month-by-month changes in CQS & QSR compared to pre-flight testing activity; the pass rate of each rule over time; and compare CQS & QSR by brand, market, channel & partner. You can also use filters to show these trends for specific datasets.
You can get a variety of views by selecting the "Segment By" filter, and choosing the field you want to see.
Can I find the distribution of active users by Partner?
Yes - visit the "Partners" section to see a full list of the companies (agencies) that your active users are assigned to accounts. If you segment Trends by "Partner" you can view the growth of the number of companies on a month-by-month basis.
Can I see how many users have created an account on CreativeX?
Yes - you can view this in the summary section and under the “Users” section on “Partner Trends”.
In order to calculate the share of users that have created an account (i.e., the % of users that have joined CreativeX) divide the current number of users in the Overview page by the total number of users that you intend to onboard, and then multiply it by 100.
How can I find how many agencies or other partners are onboarded?
Visit the "Partner Type" section to track the activation status by different types of company
Can I see the markets without any connected accounts?
Yes - under "Markets" select the Ad Accounts header in the table to sort A-Z. Markets with a value of “0” will not have connected any of their accounts.
How much media spend is represented through my connected accounts?
To calculate this you will need to divide the total share of spend connected / your total media spend.
For example, if you have a $20m media spend and $12m media spend has been onboarded, your share of spend would be 60% (12/20).
For the total share of spend by market, visit the “Markets” section and filter by the market you need. Divide spend by your total media spend. Make sure both filters are for the same time period to ensure fair benchmarking.