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  1. CreativeX
  2. Rule Setup and Configuration
  3. General

General

  • What are my brand's rules and what do they mean?
  • What are Rule definitions, and why are some separated as a unique Rule?
  • Can I set rules that are specific to Images or Videos?
  • How can setting rules against video thumbnails help drive media efficiencies?
  • What are creative hypotheses and how do I set them up?
  • What are the creative scoring tiers and how do I customize them?
  • Can I customize the weight of my rules?
  • Can I set rules by placement?
  • Can I set rules based on copy or text?
  • Can I set rules by campaign objective?
  • Can I set rules for having a specific call-to-action (CTA) in my creative?
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