When you manage complex multi-brand and multi-market campaigns, you require a structured name system to organize ad activity consistently across platforms. A media taxonomy establishes this operational backbone to transform raw data into granular, actionable intelligence. Let's explore how to configure these extraction rules and map your campaign strings effectively.
Step 1: Understand Extraction Rules
The platform employs specific logic to extract embedded data from your campaign strings. You can configure this data retrieval through two primary methods:
| Rule Type | Definition | Example |
|---|---|---|
| Position-Based Rules | Identifies data by an exact count or specific location within the string (for example, the system expects to find the Brand at position three). | 98765_Summer_BrandX |
| Key-Based Rules | Identifies values based on a unique prefix, regardless of their exact location within the overall string. | MK:UK_BR:BrandX |
Step 2: Construct the Taxonomy Structure
A delimiter, such as an underscore (_) or a pipe (|), separates the exact fields within a taxonomy. This character is essential for position-based logic because it allows the system to distinguish where one string position ends and the next begins. Review this sample blueprint for a standard global campaign structure:
| Position | Field Name | Example Value | Data Type | Requirement | Delimiter |
|---|---|---|---|---|---|
| 1 | Campaign ID | 98765 | Numeric | Mandatory | _ |
| 2 | Sub-Campaign | Summer_Refresh | Alphanumeric | Optional | _ |
| 3 | Brand | BrandX | String | Mandatory | _ |
| 4 | Region | LATAM | String | Mandatory | _ |
| 5 | Country | Mexico | String | Mandatory | _ |
| 6 | Objective | Awareness | String | Mandatory | N/A |
Step 3: Fulfill Configuration Essentials
To successfully match and evaluate creatives, you must define three core components within the platform:
- Taxonomy String Builder: The precise blueprint that defines the structure of your names (for example, "Brand name always sits in the third position").
- Field Codes: The translation key that maps short codes to human-readable names. For example, if a campaign name contains "BAILS", the code document tells the system to translate this to "Bailey's".
- Channel Selection: The specific platforms applicable to each rule. If name conventions differ across platforms (like Social versus Programmatic), you must provide multiple string builders to ensure accurate data extraction.
Troubleshooting
Did you encounter a roadblock with your taxonomy setup?
- Restricted Access: If you cannot create or modify taxonomies, check your user permissions. You must possess a Standard or Admin account to configure these rules.
- Absent Brand Reviews: If assets successfully import for review but fail to route to the brand-specific queue, check your exact configurations. Taxonomy acts as a strict technical prerequisite. Without accurate String Builders and Field Codes, the system cannot perform the segmentation, leaving you with aggregate data that lacks brand-level granularity.
Please contact support@creativex.com if you have more questions.