When your team launches a campaign, you need precise rules to evaluate creative success. Guideline definitions provide these exact criteria. Dependent on your objective, a rule might require one simple check or several complex variations. Let's explore how these definitions operate and why our platform separates them to ensure accurate evaluation.
Step 1: Understand Core Definitions
A guideline definition specifies the exact criteria a post must meet to pass a rule. Your organizational lead establishes these rules, and our system automates the evaluation process. You can view all active rules and learn what your brand's guidelines mean directly from your dashboard.
Step 2: Review Single Definition Rules
Some rules require a simple binary result with only one method of detection. For example, if you ask "Is there Audible Sound in my video?", the system applies a single definition: the video must contain a sound file with audible sound. We do not track specific sounds like a car horn; we just check for the presence of audio. Because the goal is straightforward, the system only requires one definition to achieve the desired outcome.
Step 3: Explore Multiple Definition Rules
Other guidelines share one outcome but require multiple routes to achieve it. For example, if you track a specific Call-to-Action (CTA), you might require different phrases for different markets or languages. Our platform uses Optical Character Recognition (OCR) to detect these specific phrases. We code a unique definition for each specific scenario so the system only approves relevant text. This allows us to provide detailed, accurate evaluations.
Step 4: Analyze Contextual Variations
Requirements often change based on the platform or format. Consider aspect ratios. Because the criteria shift based on the format, we apply unique definitions to avoid inaccurate evaluations.
| Format | Acceptable Aspect Ratios (Facebook Newsfeed) |
|---|---|
| Image | 1:1, 4:5, 9:16 |
| Video | 4:5, 9:16 |
Because posts and channels remain highly varied, our platform uses both singular definitions and multiple definitions. This structure affords you a clear breakdown of how your content performs, and ensures we apply specific checks only to relevant content.
Troubleshooting
Did you encounter a roadblock with your brand rules?
- Unexpected Failures: If an asset fails a rule incorrectly, review the specific definition. Requirements often vary by market or placement. If you believe the system applied the wrong definition, you can flag the result for a manual review. Read our guide to learn how to resolve incorrect scores.
- Absent Rules: If a rule does not appear on your dashboard, your current role might restrict your visibility. Review our guide on the different user access and permission levels to understand your exact access limits.
Please contact support@creativex.com if you have more questions.